Business trends|Information Center
05-26 /2020

Light up the night of Meiwan Street

Recently, the model section of Meiwan street in Jiaxing, a night tour around the city designed and built by IgE lighting, lights up again. Meiwan old street is one of the three historical blocks in Jiaxing. It is one of the few existing traditional residential and commercial blocks in Jiaxing that embodies the local characteristics of the south of the Yangtze River. It has a strong style of the late Qing Dynasty and the early Republic of China. The ancient houses built near the lake can enjoy the water scenery of the southwest lake and become a beautiful scenery in people's eyes. Since ancient times, Meiwan street has gained the inherent advantages of water and land routes. It used to be the place where Jiaxing merchants and merchants gathered. At the same time, it is also the place where people gathered. Many former residences and remains of historical celebrities gathered here, reflecting the changes of Jiaxing's history and culture.

According to the characteristics of the project itself, IgE lighting design creates a cultural night scene of "elegant water and beautiful bay".


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Fangfei may, standing on the lintel of early summer, wandering along the small bridge water in the south of the blue brick Daiwa. Lead the breeze into the bosom, catch the bright moon and get drunk together, and swim freely in the years of weaving light and shadow. Boating in the lake, enjoying a movie, watching a Sha opera, tracing the footprints of historical celebrities, and feeling the culture of Xiuzhou.


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Overlooking Meiwan street, because of its beautiful water, it looks like a pearl falling into the world, and becomes more and more dazzling in the integration and collision of history and modern times. The lighting not only presents a long style of culture and water, but also strengthens the humanistic relationship between the building and the surrounding environment, and tells the soft beauty of the south of the Yangtze River and the thick history.


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The lighting design of IgE uses the virtual and real expression of light and shadow to open the door of time and space, and unfolds the unique elegant style of Meiwan street in the way of reflection, reproduction and blending. reluctantly bid farewell. The sound of the piano is long. The so-called Yiren is on the water side.


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Light is the best catalyst at night.

The lighting design of the theme commercial scenic spot should bring people different feelings according to the theme culture. Meiwan Street project not only combines the surrounding geographical environment, architectural features and commercial projects, but also highlights the local historical and cultural elements, gives tourists effective visual and emotional guidance, and creates an elegant atmosphere in the south of the Yangtze River. Let the tourists experience the ancient style of Meiwan street from various angles. At the same time, with the spread of video media, the upgraded night scene will surely attract more tourists from the online, thus further promoting the local night tourism economic development.